• Simona Lebánková

5 Things to Focus on Your Instagram in 2020

#1: Be creative

Keep your content up to date and produce it on a regular basis. Content on Instagram matters and the key for building a stronger relationship with your audience depends on your creativity and consistency. And one more thing - write good captions! A pretty photo without a good caption won’t do it. Not only does a caption add personality to the photo, it engages those looking at it.



#2: Mix up your content

The opportunities are there. Create teaser videos, carousel with new products or cool GIF. Don’t over-do-it, but show your audience that you can keep up with all new features. And don’t forget that your look should match with your brand identity and appeal to the audience you’re trying to attract.



#3: Instagram Stories are a MUST

It’s no secret that Instagram Stories are a big deal. They have become the most popular feature on the platform with 500 million users every day. Using stories can make your brand seem more authentic and approachable, and keeps users coming back to engage with your brand.



#4: Monitor Your Actions

Through monitoring, you can develop best practices for your own brand. You can use monitoring directly on Instagram, but also consider using a social media management platform - there are plenty of them to choose from. Social analytics will help you improve your marketing strategy and increase Instagram engagement.



#5: Interact with your audience

Respond to engagement right away to show your audience that their comments are encouraged and valued. Interact with your audience and thank them for taking the time to make a comment, or share their Instagram post in your stories. Being responsive and engaging with your audience will make your brand more ‘real’.



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