In a previous post, we were talking about Google Ads and how powerful this platform can be to empower your marketing and get the most out of your advertising. If you are interested in learning more about this platform in more detail you can visit our post here: https://www.mayalukas.com/post/what-is-google-ads
In this following post, we are going to focus on the main sections and how to make the most of its different tools that can be used to customise and optimise your campaigns.
Which are the main sections?
The main structure of the Google Ads interface is related to the creation and optimization of campaigns:
Campaigns: This is where you create and manage your advertising campaigns.
Keywords: This is where you manage the keywords that your ads will show up for. You can add new keywords, remove, and set bids for each keyword. In the same section, you can check the search terms that differ from keywords in the way that the search terms are the actual words and phrases that people use to search on Google.
Ad groups: In this section, you organise your keywords into groups. This can help you to better target your ads and improve your click-through rate.
Ads and assets: This is where you create the text and display ads that will show when someone searches for your keywords. As a complement to those ads, you can find different assets that can help you to extend and improve the message of your ads as sitelinks, image extensions, callouts, etc.
Landing pages: in this section you can find all the landing pages that are triggering your ads and the traffic from your campaigns, having more specific information about their performance.
Audiences: This section is useful to create and manage audiences for your campaigns. Here you can select the groups of people whom you want to show your ads to. You can create audiences based on demographics, interests, and custom audiences that can be specific for each of your campaigns.
Settings: This is where you set your account settings, such as your budget, billing, and reporting.
Additional tools and features
In addition to these main sections, the Google Ads interface also includes a number of other tools and features, such as:
Reporting: This section allows you to track the performance of your campaigns and see how they are affecting your website traffic and conversions with different custom reports.
Tools: This section includes a variety of tools that can be used to improve your campaigns, such as the Keyword Planner and the Ad Preview tool.
Help: This section provides help and support for using Google Ads.
The Google Ads interface is a powerful tool that can be used to create and manage effective online advertising campaigns. By understanding the different sections of the interface as well as the tools and features that are available, you can create campaigns that will help you reach your target audience and achieve your marketing goals.